Website analysis is a comprehensive SEO analysis of your website that covers a number of important issues that might be affecting your organic search rank with the top search engines. Using these criteria, an SEO consultant will be able to tell you exactly what you are doing right as well as wrong.[frame_right]http://danhorton.co.uk/wp-content/themes/DanHortonSEO/img/competitor-analysis.jpg [/frame_right]
Optimising the pages of your website for search engines can give you a great advantage over your competitors, especially if they have made no effort to search engine optimise their site. If your business is
targeting keywords that are not very competitive, you can achieve a great deal of success simply by optimising your website pages. This technique is known as ‘On Page’ optimisation and it forms the basis of
SEO website analysis.
Website analysis looks at text content. This examines various things including the number of words contained in a page. It also looks at how the search engine actually “sees” your page – which is probably not how you would see it! How your site is displayed by search engines in a results page is important as this is how you entice visitors to come to your website.
Website analysis also looks at HTML. HTML issues can often contain a number of problems for those unfamiliar with such things. There are some tags that search engines dislike and a couple that you should[pullquote_left] See my web design page for more details [/pullquote_left]avoid completely as the search engines cannot process them at all. There are even some code snippets that can get your site banned by the search engines if you are not careful! So it is vital that your HTML code is examined for any potential problems.
JavaScript coding in your site is checked. If you have it, are you using it properly? If you are using style codes, are you using them correctly – because as you have probably already worked out, there is a right way and a wrong way!
Tags and Meta Tags issues are important. The website analysis will check your tags and meta tags to make sure they are formatted properly and that you have not included any illegal or undesirable characters
in your website coding.
Keywords are vital. It is important to check that you are not using a technique known as “keyword stuffing”. This involved placing a great number of keywords in a relatively small amount of text, which affects
the reading quality of the text and often makes it illegible. It looks great to machines, but is not so great to the human eye and will end up getting your site banned by the search engines.[frame_left]http://danhorton.co.uk/wp-content/themes/DanHortonSEO/img/comp-analysis2.jpg [/frame_left] There are also some
keywords that you should avoid. Another issue is how much priority you have given to the keywords you ARE using. It might be that you are inadvertently giving priority to the wrong keywords. Keywords also
need to be placed in the right locations within your pages and correctly distributed.
Other issues examined in website analysis include links. There is a maximum number of links allowed on your pages, so it is important not to exceed this number.
An ethical SEO consultant is the best person to carry out website analysis. If done correctly, it can make a real difference to the search engine ranking of your site.