Dan Horton SEO | Seo Tips and Tricks 2012 SEO Tips for Google


Posted by DanHorton-SEO in SEO Tips, Seo tips and tricks, Seo tips for Google

Seo Tips and Tricks 2012 SEO Tips for Google

Seo Tips Seo Tips and Tricks SEO for GoogleSEO TIPS and Tricks 2012

The present day brings many the dilemma of the search engines changing their algorithm with the likes of such updates as Panda. That said we must remember for all websites that fresh, highly relevant content is key to a websites success. Over the Years I have experienced many changes in search which often mean even web optimisers themselves are left somewhat dumbfounded by SERPS.

It really is now about staying ahead of the game in SEO and reading what each “expert” in the field has to say about optimisation techniques that will improve your websites ranking. The important thing to remember is as with any aspect of the online world to try and disseminate what’s relatively hear say and what actually works.

SEO Tips for Google

There are I think a number of SEO Tips that will always remain true despite algorithmic changes:

1) Content is King – Let’s face it if your website content does not reflect in a relevant way what your business is there is really little chance of it succeeding in terms of the search engines.

2) Localisation counts – It’s now widely know that the likes of Google are putting greater focus on highly contextual and localised results. So, as always if you want to target the UK – Host in the UK, have a UK IP and to target local results be mindful about geographic areas with your keyword research.

3) Domain Name Domination – If you really really want to rank for a very generic phrase or indeed have any chance of reaching a good rank then the domain name is often key. Make certain where at all possible that the domain name contains the keyword(s) that you would like to rank for.

4)Keyword Research – Many use tools like Word-tracker and Keyword Discovery or Google itself  to find those rich keywords that will bring traffic to a website. Fine, but think more about Google Instant for example. Whilst on the subject of website traffic, is it converting traffic? THINK about what will convert.

5) Back-links- Yep, everyone wants those all-important back-links. Some pay for them ( No really??) Let’s face it the value of someone who is RELEVANT in your sector linking to you will always remain high despite how the algorithmic changes.

6) Your website code counts – If the coding on your website isn’t up to scratch then how do you honestly expect a search engine to interpret it and then magically come up with the results you wanted to see in search.

7)Social Media- There is no escaping the rise of Twitter etc. But be aware, you NEED a strategy for social media to work for you and your business. Think about what angle your tweets will be coming from, how you may deal with customers who directly criticise your service online. Social Media should now ALWAYS be incorporated into any serious online marketing campaign.

8)Images- People are now much more visually focused when it comes to the information they are presented with online. With the arrival of the Ipad, smart phones and tablet devices we can expect that many will consider a websites value by the way in which it looks. YES Google can interpret images and read them, so make sure everything is labeled up correctly.

9) I Have just mentioned mobile devices. Which of course are now ever more prevalent in today’s society. Think about optimising your website for mobile viewing. How does it look on an IPhone? Or a Blackberry?

10) Remember most importantly to enjoy the experience of optimising a website. The growth in visitors will surely spur you on to keep going. But there WILL be dull days, where you think all that work you put into the website has been in vain. Don’t give up– press on!




  • Dom @Elevate

    Nice write up. Server speed and page load times definitely helps with brownie points from Google.

  • PHP Web Development

    Hello Dan, I have found this blog while touring in the blog land and I have gone through most of your articles, and really they are too good.. I want to add here something: SEO tips and tricks are huge in numbers. but if you will be honest what you have done and keep updating your site with new and unique content then you can get a result out of it. Onpage is the main thing or you can say the basic thing for SEO. So do the Onpage very strongly and then you can concentrate on your offpage workdone. Great write up with good points in it. Thanks for sharing such a nice post. Keep it up. :)

  • orlando

    i think that content is 50 % of seo

  • Raleigh Web Design

    Thanks for sharing such an informative article. All are great tips. But I think Increase Load Time, Well-structured Website and site navigation also helpful for seo.

  • Solvater

    Obviously now Site speed is the most important factor in SERP’s, every webmaster should aware that.. However really a nice article..

  • Roger Weavers

    Hi Dan,

    Pretty much sums it up in a nutshell. All the old stuff is still necessary but big G is now looking more at social media, twitter links, Facebook etc and how your site engages with these. How long visitors spend on your site seems to be important as it shows your visitors like your site and are engaging. I always say “look at what the competition is doing and so it a little bit better”

    • Lenny

      I agree, today optimizing our sites is much better than before, social media has a big factor on it!

  • Social Media Guru

    Hello Dan, I have gone through your article and quite impressed with it. 1st of all I would like to thank you to share this article with the readers. Coming to the article – great write up with some amazing tips. I want to share here something that might add some more value to this article – after launching the Google penguin there will be a huge change in the SEO tactics. The major thing is avoid spun content – as we all know “Content is King” – so use the unique content for your site and for the article submissions. Then please avoid link farm or paid links, don’t use hidden texts in your web page, don’t use gimpy comments while doing blog comments. If you can follow these tips then you can surely recover yourself from the Slap of the Penguin. best of luck. Love to see more from you. :)

  • Internet Marketing Consultant

    Very nice SEO Tips for Google .Server speed and page load times definitely helps with brownie points from Google.But I think Increase Load Time, Well-structured Website and site navigation also helpful for seo.

  • fkawoa

    Seo Tips and Tricks 2012 SEO Tips for Google I was suggested this website by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my difficulty. You are incredible! Thanks! your article about Seo Tips and Tricks 2012 SEO Tips for GoogleBest Regards Agata

  • off page seo

    i think these tips are good, but as google is updating his algorithm, so it is good if we also focus on that as well

  • Website Design Rossendale

    Great tips, thanks for sharing!

  • riz

    great informative post that was.. thanks dude

  • justin thomas

    Hello Den,
    Really the article was very enriching from the reader’s perspective. And now to add on to your article, I will say now-a-days more focus is put on back-pages links, keywords and inbound links. But I still believe in the long run, one who is having the viewers sticking on to their website for a long duration will ultimately emerge as a victorious (this metrics is different than CTR)

  • Brittany C.

    Thanks! I’m working to improve SEO!

  • Raymond

    Its confusing when people say content is king, without the inbound links still wont perform well
    Shared on Digg, it will be useful to people over there!

    my webpage :: Raymond

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    Any tips or advice would be greatly appreciated. Thank you

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