Dan Horton – Professional SEO services
A web site is only as good as the number of visitors it gets. It might be beautifully designed and packed with great content but will only reach its full potential when it is getting the right amount of traffic from the right sorts of people. This is where SEO services come in. SEO, or search engine optimisation, uses a range of specialised techniques to ensure that a site is easily found in search results, thus increasing traffic and boosting its ability to generate revenue.
Results like these are what drives Dan Horton, an SEO consultant with over ten years experience in helping clients meet and exceed their targets. Dan has worked with some of the biggest names in the UK SEO services industry across almost every business sector imaginable and has built a reputation for consistently delivering high level results. He has in-depth experience of every aspect of website promotion including SEO services, internet marketing, social media marketing and pay-per-click (PPC) campaign management.
The first step in maximising the potential of a web site is an SEO Audit to determine what changes are needed to generate more traffic and revenue. The analysis run by Dan’s SEO services company takes in every aspect of a site, from how effectively the key words are optimised through to an examination of the url structure and the links to both internal pages and external sites. From there the real SEO work begins with a targeted package of techniques designed to address any issues found on the site.
Dan is in the forefront of the industry when it comes to interpreting the evolving criteria used by search engines such as Google to decide on where a site is placed in search results. Recent changes to the algorithms used by search engines, such as Google’s Panda update, mean it is no longer advisable to simply stuff content with your chosen keywords or to buy in hundreds of irrelevant backlinks. Dan understands only too well that keywords and links now have to be used intelligently to be effective, and is highly skilled at making them powerful tools in any SEO campaign.