SEO audit – the first step towards site success
An SEO audit is the first step towards unlocking a web site’s true potential. Every aspect of a site should be examined and analysed to identify changes that will boost its position in search results and deliver the traffic that is the lifeblood of every web site.
Dan Horton has been securing maximum visibility for his clients for the past ten years. His work at the highest levels of the SEO industry has given him a rare insight into what the search engine algorithms are looking for when they rank a site. Keeping up to date is critical in a fast changing field in which the search engines are constantly updating their ranking criteria. Dan brings cutting edge knowledge to his SEO audits to ensure his clients are always in front.
SEO Audits Foundation for the future
The ultimate goal of an SEO audit is to boost both traffic and revenue by not only attracting visitors to the site but ensuring they stay for as long as possible once they get there. Dan has a proven track record in achieving this for his clients, and it all begins with the quality of the original audit. The website SEO audit will have a far reaching effect on future SEO strategy and it is vital that the information at this stage is as accurate and comprehensive as it can possibly be.
Dan’s standard SEO site audit is geared to uncover all the essential information needed to optimise a website and get it ranking high up in the search results. There are often many sites competing to appear at the top of the results for particular search terms. This audit is a virtual health check to ensure a site is in the best possible condition to keep ahead of the pack.
Dan digs deep into the site, looking at the url structure and internal linking to ensure the site is as search engine friendly as possible. The audit starts by identifying the website’s goals – not just why it exists but what the client hopes to achieve with it. It then moves on to an on-page analysis – elements such as internal linking, meta tags and keyword usage – and an off-page analysis that looks at factors like external links and how the site is listed or promoted elsewhere on the internet.
Advanced SEO Audit
For larger sites or those with more challenging SEO needs Dan offers an advanced audit that goes into much greater detail and covers many more pages. With this audit he extends the investigation into technical issues such as website coding and carries out a more in-depth analysis of back links. The advanced audit also includes an examination of broader SEO techniques such as social media.
Both the standard and advanced audits are priced very competitively and the insights gained will more than repay the investment. By outsourcing the audit clients have the reassurance of knowing that their site has been checked over by a leading SEO specialist who knows exactly what is needed to boost site traffic and convert it into revenue. Contact Dan Horton and take the first step towards getting your site into peak condition.