Link Building Services
April 23rd, 2009 // 5:15 am @ admin
One of the most influential activities you can pursue for a website is link building. This activity alone can make or break a website. Build the wrong kind of links to your site and Google may put you under penalty, make the right links and you will out-rank your competitors. I now have sufficient experience to see pretty much straight away if a link is worthwhile or not, but this instinct took years to develop.
The new influx of social media sites reap rewards for many in terms of link building. Personally, I would rather try and gain quality links from highly relevant sources than trying to game Digg or search out those do-follow blogs. Tools wise I stick to the very basics to establish some great links.
Competitive link analysis can actually be quite fun, if you can keep yourself well motivated. Remember when you contact a site owner about a link they may well have other sites relevant to the industry you are working for and already rank for those all important keyword phrases, so always ask about their site portfolio.
When link building I use a spreadsheet covering : domain age, external inks, internal links, back-link profile, current index, page rank and notes from any information gained on caches information.
Contextual Link Building
Contextual link building is gaining more hype these days I think too, primarily because more people are using the net to talk about relevant topics. Such worldwide discussion of topics in your industry will attract many visitors to a website that currently lacks a good backlink profile. Its always handy then to have a team of bloggers who are on your side to build up those contextual links. No doubt about it contextual links are very much in-focus in the eyes of Google.
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