SEO Consultant UK Search Marketing, Search Engine Optimisation, PPC SEO Services Dan Horton SEO

How to generate a high ROI Marketing Campaign

admin — Mon, 19 Jul 2010 12:09:56 +0000

Isn’t it about time you started to get more customers and stop waisting time and resources marketing to customers who are classed as low potential ie. those that do not buy your products or use your services?

Here are some tips to provide a high ROI to your marketing campaigns:

You need to create emphasis on adverts, media and products that give you long term high potential value to your customer’s and start to create less emphasis on those marketing campaigns that don’t.
Start to evaluate some customer retention methods so that your website starts to generate more returning visitors, these visitors should be easier to market to as they already know your site and products/ services
E Mail marketing is a great way to sustain a high ROI and is really easy to set up these days and it’s really easy to employ metrics on this one too.
Social Media Yes, it’s the one that is most talked about at the moment. It’s all very well employing this method but here again you need to measure the results of any social media campaign. Social media must support brand strategy as indeed should every internet marketing campaign. Employed in the right way Social Media will start to drive highly focused, relevant traffic and revenues for your brand and business needs.
Despite rising costs a properly managed PPC campaign can and will provide high ROI to your marketing efforts.
SEO of course is relatively low in cost yet produces the highest returns.
Collect as much data on your customers as possible, the more information you have on website visitors the more targeted you campaigns can be.
Re- assess you positioning statement in the market place and think of at least 5 more Unique selling points that you have
Do not ignore offers from third parties of lead generation
News letters are really easy to set up and have the potential to reach a large audience who are already interested in your products/ services
Press Release – These can be marketing dynamite if used WHEN YOU HAVE INTERESTING NEWS about products or services that you offer.
Make an online video that can promote your products/ services
Ebook – Create one and distribute it for free, it should contain informative information about your particular sector.

Playing with Social Media

admin — Fri, 16 Jul 2010 16:30:51 +0000

Social media is the new way to communicate, there is no doubt about that. But just how effectively can it be used for business?

The answer to that is very simple ! VERY!

Just before I went on holiday to Spain I set up a number of accounts on some social networks, just the mainstream ones such as twitter and face book and followed some people who where pretty relevant in those particular industries. I tweeted for the company about some hot topics in their niche and was surprised when I came back from holiday to find their inbox flooded with responses.

I’m not a great believer that mediums such as twitter should be used to say really unimportant things like ” just watching paint dry on my garage door” but that the real power lies with capturing real-time life events and of course business events.

There are a number of tools out there to schedule your tweets and facebook comments but I still think real time interaction with each community is key.

Also, I’m going to own up to simply following too many people, I can’t keep up with the feed! And just how advisable is it sticking to your own industry when it comes to following?

Long Tail / Short Tail Traffic Boost ?

admin — Fri, 16 Jul 2010 16:03:42 +0000

I have been working on numerous online marketing campaigns in the last few months and have noticed that the long tail search terms are definitely generating more traffic as are so it seems very localised results. Many industries are obviously still in the midst of recession and suffering the consequences.

It seems now more than ever effective online marketing needs to come into play.
For keyword research I’m using wordtracker and Google at the moment. Google seems to be giving some over optimistic results for local search volumes.

Anyone else experienced this? Just how accurate are predicted search volumes?

Does Google supply its search data to the US Government ?

Dan Horton SEO — Mon, 22 Mar 2010 19:35:06 +0000

In the light of recent events over internet censorship in China its unsure whether Google will pull out of China’s search engine market altogether.

“The decision to review our business in China was entirely Google’s and Google’s alone”, Google spokeswoman Jessica Powell told AP news agency.

But do Google really have such embedded ties with the US government ?? It certainly seems possible :

“Google’s high-level officials have intricate ties with the US government. It is also an open secret that some security experts in the Pentagon are from Google”, reporters from Xinhua wrote in a commentary.

Just how worried should we all be about our search engine data ?

Get Google’s High Speed Broadband in Your Area

Dan Horton SEO — Mon, 22 Mar 2010 19:09:08 +0000

It’s here at last Google’s offer of an ultra-high speed broadband network is certainly most welcome. Speeds will be in excess of one hundred times faster than many fast connections currently available. In the current economic climate the upgrade to ultra-high speed broadband would be an offering that many Cities would be pleased to be able to offer.

The competition is already on to see which City can gain Google’s attention and secure the ultra-high speed broadband. I wonder if the other search engines will come up with other offerings in the technology sector?

Yorkshire Marketing

Dan Horton SEO — Thu, 11 Jun 2009 12:01:25 +0000

Today, I thought I would focus on the PR companies based in Yorkshire and I have to say there are many out there. As an SEO based in Ripon, North Yorkshire I think its important to keep updated on the PR services that are available to me locally. My main levels of experience of PR in Yorkshire has been from companies that are pretty much a one-man band. I worked for a number of years at a sales company that also had a PR company within its offices. I was amazed with this PR company at the high profile clients it managed to attract, even managing to get a signed photograph from a well known model.

Yorkshire certainly seems to be a hive of activity when it comes to both PR and SEO. Take for example Patrick at Blogstorm, I never realised he was Yorkshire based until I went to the Harrogate SEO event a few months back.

My own knowledge of PR is pretty much based on online experiences, so for example if I am distributing a press release I would seek the services of a reputable online distribution service rather than think of say a newspaper. It only occurred to me this morning though that some companies actually take the reverse approach, ie offline distribution then online.

Someone once told me, remember what makes the news offline soon becomes an online event and if you can be the first to publicise the news all the better. PR Yorkshire it seems is thriving and next time I need a good distribution channel I will certainly be following up leads in the Yorkshire region. No longer is Yorkshire known only for its puddings its known for PR too!

Leeds SEO Services

Dan Horton SEO — Tue, 09 Jun 2009 07:23:37 +0000

Fortunately, I am keeping myself pretty organised working from home and seem to be getting up earlier each day, much to the surprise of those around me. I have been deciding what my key areas of work will be and trying to come up with a list of SEO services that I will offer from home, so here goes:

SEO Consulting- the key area of my business. This will be conducted on by the hour basis, allowing me to take on a few SEO contracts for clients, yet giving each a good portion of my time. Through this service I aim to share my experience of how to get websites to rank effectively within the search engines and also provide seo strategies for the future of a web site’s success. Encompassed within the service will be website analytics, website usability and indexation. Most importantly here will be advice on increasing conversion rates. I also think here I need to act as a vital point of contact for people, in the event there are pressing issues I need to make sure they are resolved immediately.
Search Engine Optimisation ( This speaks for itself)
Website Audits/ Appraisals – This service will be a thorough website overview and be done on a cost per report basis.
Content Writing this service will extend to press releases and article distribution, essentially “SEO Copy”
Viral Marketing & Social Networking services.
SEO solutions for agencies- The plan here is to provide SEO services for existing website marketing agencies on a contract basis. Here I can help with any SEO client side work meaning that the agency can “outsource” the work to me at any time.
SEO training services, this could be for existing agencies or those who own a website but need seo guidance and want to implement SEO changes for themselves.

Please get in touch, if you need any of the above SEO Services. danhortonseo@gmail.com

SEO Optimisation UK or SEO Optimization USA

admin — Tue, 26 May 2009 18:41:45 +0000

I’m wondering just how Google treats different spellings and indeed if its possible to generate a website purely on localised spellings or miss spellings and see just how that would climb in the search results. It’s easy to see just how misspellings are littered across the Internet and just how effective a defined strategy to target them with your primary keywords could be.

Business Credit Cards

Dan Horton SEO — Tue, 26 May 2009 17:42:42 +0000

The most recent US reform due to the economic downturn leaves many small business owners in a difficult situation especially when it comes to credit cards. Such reforms have already hit the UK economy and many will be asking just what is the best business credit card to get ?

By far the best business credit card is that the offers a low interest rate. Why? Well apart from the obvious fact that high interest cards simply cost more usually those people who have high interest cards also have a poorer credit rating. Hmmm. This seems like an ever decreasing circle.

The best way forward with a high interest business credit card is to purchase smaller items which you can easily pay off and in the process build up a good credit rating. Keep in mind also that credit card companies add a certain amount of “debt” to your card each month.

Another solution is to apply for a business credit card aith 0% apr for 6months and do a balance transfer and make sure you make as many high payments towards paying off that card as possible in those first 6 months. Hopefully by then your credit score will have picked up too and you can then apply for another LOW INTREST business credit card.

SEO Client Satisfaction Counts

Dan Horton SEO — Tue, 26 May 2009 16:40:18 +0000

It’s all very well being good at SEO, but if your seo client is not certain about exactly what you have been working on then there could be trouble ahead. This is a business headache that most of us can avoid by simply keeping the client in the loop on any business related developments and indeed forwarding a list of SEO tasks achieved within a month.

This sounds easy enough, but I can say it is all too easy sometimes to get wrapped up in client rankings and great serp achievements that you forget to fill out that all important seo task list and email it to the client. The importance then of an SEO client coordinator should not be overlooked.

At the end of the day if you do overlook such important client communication the only person that will know and indeed be pleased about your efforts is yourself, so for goodness sake start filling in that time sheet and pronto.

Personally, I try to make a list of the tasks I am going to complete before the day starts and stick to it otherwise I get distracted very easily and end up with what seems like an impossible mountain to climb.