Yorkshire Marketing
June 11th, 2009 // 8:01 am @ Dan Horton SEO
Today, I thought I would focus on the PR companies based in Yorkshire and I have to say there are many out there. As an SEO based in Ripon, North Yorkshire I think its important to keep updated on the PR services that are available to me locally. My main levels of experience of PR in Yorkshire has been from companies that are pretty much a one-man band. I worked for a number of years at a sales company that also had a PR company within its offices. I was amazed with this PR company at the high profile clients it managed to attract, even managing to get a signed photograph from a well known model.
Yorkshire certainly seems to be a hive of activity when it comes to both PR and SEO. Take for example Patrick at Blogstorm, I never realised he was Yorkshire based until I went to the Harrogate SEO event a few months back.
My own knowledge of PR is pretty much based on online experiences, so for example if I am distributing a press release I would seek the services of a reputable online distribution service rather than think of say a newspaper. It only occurred to me this morning though that some companies actually take the reverse approach, ie offline distribution then online.
Someone once told me, remember what makes the news offline soon becomes an online event and if you can be the first to publicise the news all the better. PR Yorkshire it seems is thriving and next time I need a good distribution channel I will certainly be following up leads in the Yorkshire region. No longer is Yorkshire known only for its puddings its known for PR too!
Category : Dan Horton SEO &PR Yorkshire &Yorkshire Marketing
SEO Essential for Marketing
February 23rd, 2009 // 8:57 am @ Dan Horton SEO
It’s no surprise just how high companies place SEO on the marketing agenda. More than 90% of online merchants use SEO as a technique to actively promte their business. Just of 60% claim that SEO makes up at least half of their traffic to their websites.
The line between ethical seo and unethical still seems to be a thin one for many. White hat or black hat and indeed what exactly are each seems to be the question. To my mind the seo industry is still held back to an extent by so called “SEO Companies” offering number one rankings with dubious techniques – like keyword stuffing for example.
Bring on the white hat training forums. Implementing a good ethical SEO strategy will boost company sales.
Category : Dan Horton SEO &SEO &Twitter &UK News
While you were sleeping
February 4th, 2009 // 9:45 am @ Dan Horton SEO
Ok, shame on me the blog hasn’t been updated. Well, I haven’t been sleeping. In fact just the opposite. I have been hard at work with Bronco and DaveN has indeed been teaching me some new tricks of the trade which allows me to stand on my own two feet at last.
The industries we are working in are pretty diverse and extremely competitive, yet somehow through the mist I’ve learnt just what really matters to get those all important keywords ranking.
Sometimes results take an age even to be seen, yet hard work does pay off in the end. If you want to rank for a key phrase in a week, then goodbye. If however you want good rankings that retain their position and give high levels of authority to the website, then hello.
Category : Dan Horton SEO