10 SEO Recession Beaters

10 SEO Recession Beaters

October 21st, 2008 // 7:34 am @ Dan Horton SEO

Recession/depression? Well either way many companies are upping their online marketing and advertising ammunition on the grounds they simply need to attract more customers to keep ahead in what is bound to be lean times.

Recession in my mind is cyclic and happens every 5-9 years with an end in sight within a twelve month period.
Here are my  10 SEO Recession beaters that you can use to counteract the recession and ride the inevitable storm:
1) Buy some “property”. Get yourself some good domain names preferably with page rank and maybe some back links too. Whatever the state of the economy having your own domain portfolio can be priceless.

2) Don’t let everyone else’s doom and gloom cloud your creative marketing ideas. Just because money maybe tight it need not limit your online creativity.

3) Metrics is key in hard times. You need to track like you have never tracked before. We aren’t talking obsessive stat watching here, but maybe some of those low traffic keywords you didn’t think would convert should be given a chance after all.

4) Put in the extra work. Those title tags and Meta descriptions you were going to sort the other day and left them. Well put in the work now. Make a promise to yourself to write at least one page of content per day on something that interests you.

5) Networking is key in lean times. Make an effort to hear the voices of the SEO industry. Don’t be afraid to make comments on the SEO blogs of the people you respect, you will find most are approachable and freely offer advice. Update those social networking profiles. Twitter and Facebook are your friends.

6) Diversification is key to success. Experimentation with different income streams never hurt anyone. If you have just one affiliate, why not try half a dozen?

7) Don’t be afraid to ask clients for more money to expand their marketing campaigns. Many are just waiting for you to act more and action often needs money. Just because an SEO budget was setup 10 months ago, perhaps it’s time for a review?

8.) Save. Are you really getting the best value for money from your outsourced suppliers?  Spending wisely in an economic recession is key.

9) Avoid wastage. Automate with SEO Software. (No not SEO report generation) Time spent looking up the IP address of a website or domain age, page rank and index information and DO-Follow blogs could well be saved by you using a simple Firefox plug-in.

10) A rather strange one. But take time out of SEO. Those topics that are discussed socially offline often become the online hits of tomorrow. Spending all of your time online will turn you into a marketing geek. Simple as.

Do you have more SEO Tips to avoid the stress of the recession?

Category : SEO &featured